Craft Beer Application
Investigate how research and audience understanding create successful interactive projects that can enhance a user’s experience with a brand. Use research and design strategies to align a brand with a series of design communication solutions.
Common and seemingly overwhelming questions usually come up when it comes to craft beers: “What is craft beer?” “How do I choose a craft beer?” I designed an app which helps people choose craft beers in San Francisco. In design choices, I used vector patterns and golden colors to present the beer mood. Also, I chose a gothic but modern typeface to present the new trend of the local craft beer.