Give a dying or defunct brand a new life. Reposition the brand while keeping its original core.


I chose to rebrand SEGA, a Japanese multinational video game developer and publisher. Now, SEGA’s mission is to help people develop strategies to meet ever-increasing challenges. SEGA has many possibilities to push people through to the next level in many physical and mental abilities such as sports, fitness, and futuristic experience lab.

SEGA: ReBranding

+1 (415) 966-9107


Copyright © 2018 Thomas Liu. All rights reserved.

Designer + Artist