
Branding
[Objective]
Give a dying or defunct brand a new life. Reposition the brand while keeping its original core.
[Concept]
I chose to rebrand SEGA, a Japanese multinational video game developer and publisher. Now, SEGA’s mission is to help people develop strategies to meet ever-increasing challenges. SEGA has many possibilities to push people through to the next level in many physical and mental abilities such as sports, fitness, and futuristic experience lab.




SEGA: ReBranding




