The Moment of Collapse
Film Festival

Objective

Create a film festival for a chosen movie director. Extract a theme that ties together all of the director’s selected films and create a cohesive visual system through a variety materials.

Concept

Showcase Japanese film director, Akira Kurosawa’s most idiosyncratic movies, including Ikiru (1952), Seven Samurai (1954), Throne of Blood (1957), The Bad Sleep Well (1960), Yojimbo (1961). The visual execution is based on the director’s quirky and personal take onlife and his constant theme: evil overwhelms the good in human nature, leading to defeatand hopelessness.

Objective

Create a film festival for a chosen movie director. Extract a theme that ties together all of the director’s selected films and create a cohesive visual system through a variety materials.

Concept

Branding

[Objective]

Give a dying or defunct brand a new life. Reposition the brand while keeping its original core.

[Concept]

I chose to rebrand SEGA, a Japanese multinational video game developer and publisher. Now, SEGA’s mission is to help people develop strategies to meet ever-increasing challenges. SEGA has many possibilities to push people through to the next level in many physical and mental abilities such as sports, fitness, and futuristic experience lab.